Beginning her floral career in 2004 while attending art school in Australia, Erica Smolders returned to Victoria, founding Rook & Rose in 2010. Featuring an all female team, Rook & Rose has grown into a multi-hyphenate business that includes a brick and mortar retail shop, online store, weddings and events department, and photo studio – in addition to the fresh and dried floral designs it’s become known for.

The Rook & Rose Flower Shop + Lifestyle Store offers a curated selection of flowers and independent brands within the 400 square foot space – shipping accessories, apothecary, ceramics, and dried flowers across North America through its online store.

The Rook & Rose wedding team manages a packed calendar, accommodating up to sixty weddings each year, from city hall ceremonies to large instillations. They are available for travel across Vancouver Island for 2021 and international for 2022.

The Rook & Rose Loft is a pop-up photo studio, styled by the Rook & Rose design team. Located two blocks from the Rook & Rose shop in Chinatown and available to rent for styled shoots and content creation.

Most recently, in mid-2020 Rook & Rose began offering an exclusive collection of dried bouquets and arrangements at Bear & Joey Café in Cook Street Village.

Whether you’re walking in off the street, shopping online from across the country, renting the Loft, or planning your wedding, there’s a talented team of floral designers, retail buyers, sales associates, and social media managers working behind the scenes to make it all happen.

Brand Partnerships + Notable Work


Bear & Joey


Hey Happy


Open House


Virtuous Pie







Chapters Indigo




Louis Vuitton


Sunday Suppers