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Rook & Rose Greeting Card

Spring & Mulberry - Mango Chili

Gift Wrapping

About Us

Beginning her floral career in 2004 while attending art school in Australia, Erica Smolders returned to Victoria, founding Rook & Rose in 2010. Female-led, Rook & Rose has grown into a multi-hyphenate business that includes a brick and mortar retail shop, online store, weddings and events department, and photo studio – in addition to the fresh and dried floral designs it’s become known for.

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The Rook & Rose Flower Shop + Lifestyle Store

offers a curated selection of flowers and independent brands within the 400 square foot space – shipping accessories, apothecary, ceramics, and dried flowers across North America through its online store.

The Rook & Rose wedding team

manages a packed calendar, accommodating up to sixty weddings each year, from city hall ceremonies to large installations. They are available for travel across Vancouver Island for 2022 and international for 2023.

The Rook & Rose Loft

is a pop-up photo studio, styled by the Rook & Rose design team. Located two blocks from the Rook & Rose shop in Chinatown and available to rent for styled shoots and content creation.


offers apparel and everlasting dried designs to select retailers across USA and Canada. Already in 12+ stores since launching in 2021, soon you’ll find a Rook & Rose retailer no matter where you are.

Whether you’re walking in off the street, shopping online from across the country, renting the Loft, or planning your wedding, there’s a talented team of floral designers, retail buyers, sales associates, and social media managers working behind the scenes to make it all happen.

Join Our Team

We’re always on the lookout for friendly, outgoing creatives who love product styling, event design, social media, and hands-on customer service.

If this sounds like you, please apply to with your cover letter and resume. We'd love to meet you.

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